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Looking to the auto market in the second half of the year, almost all auto companies are feeling unprecedented pressure. Indeed, as prices of raw materials, implementation of excise taxes, stricter regulations, increased price competition, and continued high oil prices, market competition will become fiercer in the second half of the year, and operational risks and uncertainties in the automotive industry will increase, and operational pressure will intensify. For auto companies, it is really necessary to “work hard to changeâ€, and improvement, improvement, reform, and change are the only way out.
It is expected that in the second half of the auto market, the passenger vehicle market will continue to grow, but the growth rate will fall; the commercial vehicle market may slowly rise, but the performance among manufacturers will still be quite different. It is expected that the overall auto market will continue to maintain a steady rise. The total sales volume for the whole year will be between 6.3-6.7 million units.
Commercial vehicle
At present, China's auto consumption is entering a rational consumption stage, and the automobile consumption environment is an important factor affecting the sales volume of trucks. Overall, the commercial vehicle market is still in the adjustment period.
Dongfeng Company is committed to building the first brand of commercial vehicles in China and is further improving the operating conditions of commercial vehicles. The marketing policy in 2006 is "a rational analysis of the market, actively responding to new ideas, market segments to find opportunities, improve the structure for efficiency." Always pursue the pursuit of profitable growth in the first place.
Beiqi Foton implemented the business strategy of “Technology Creates Value and Quality to Win the Market†and determined the 2006 annual target as sales of 434,500 vehicles.
The objectives set by China National Heavy Duty Truck Group are to ensure that 60,000 heavy-duty vehicles are produced and sold, and 70,000 vehicles are striven, and the market share will increase by another 4 percentage points.
Shaanxi Heavy Duty Truck, due to the reorganization of Hunan Torch, Weichai Power, Cummins, Hunan Torch, Fast, Hande Axle provided Shaanxi Zhongqi with a strongest supply chain system in China, which will undoubtedly greatly enhance its competitiveness. , Shaanxi Heavy Duty Truck sales target of 30,000 heavy trucks this year, compared with 2005 growth rate of nearly 100%.
Passenger car
The development of passenger cars in China lags behind commercial vehicles. Not to mention that before 1999, China’s cars were basically “three years oldâ€. Even between 2000 and 2003, the market share of passenger cars was still at a secondary level relative to that of commercial vehicles. The passenger car hastened to catch up quickly and finally surpassed commercial vehicles by 2005, and this kind of catch-up trend has been maintained in the first half of this year. Passenger cars are really tired and it is not easy.
In the first half of the year, passenger cars represented by cars continued to heat up, and domestic car companies raced to chase. The top ten domestic car companies were: Shanghai GM, Shanghai Volkswagen, FAW-Volkswagen, Chery Automobile, Beijing Hyundai, Tianjin FAW, Guangzhou Honda, FAW Toyota, Geely Group and Shenlong Company. Among them, Shenlong sold 100,173 units in the first half of the year, an increase of 38.23% year-on-year. The production and sales of more than 100,000 vehicles for half a year have become the new “threshold†for the top ten domestic car companies, indicating that the competition of domestic car companies is accelerating into the stage of larger-scale mass production.
It is estimated that the annual sales of passenger cars in the industry will be between 4.9 million and 5 million. Look at the annual sales targets of several large car companies: Shanghai General Motors 380,000, Shanghai Volkswagen 340,000, Shanghai FAW-Volkswagen 320,000, Beijing Hyundai 300,000, Chery Automobile 280,000, Guangzhou Honda 260,000, and Dongfeng Nissan 20 10,000 vehicles, 200,000 Shenlong vehicles and 190,000 FAW Toyota vehicles......
The cake is expected to be so big, but as many varieties of models, "a ride away from the dust" of the scene is difficult to reproduce. Even if it is a relatively good model, it may not necessarily occupy an absolute market share. Among the subdivided models, the 1.0L-1.6L range of cars may become the gold displacement of the Chinese car market, and become the focus of growth in the second half of the year. It is expected that 14 new products will be available in the second half of the year, including 2 models of 50,000 yuan, 8 models of 50,000 to 100,000 yuan, 5 models of 100,000 to 200,000 yuan, and 3 models of more than 200,000 yuan. In the past, new cars were put to use for years, and new cars are listed almost every week.
The new car is on the market and the old car has reduced its price. This seems to have become the auto market law. When the car market in the first half of the price of a price in the helpless "end", but also for the second half of the auto market left a suspense. With the large number of newly launched models entering the market, mid-size vehicles may set off price cuts, resulting in a chain reaction to the overall auto market price.
In general, commercial vehicles are worth mentioning, and passenger cars are worth mentioning. Looking ahead, there are opportunities and challenges.
How to promote the potential of a huge market to become a reality in the big market, we must rely on long-term unremitting efforts, is currently strongly regulating the automotive consumer environment and use of the environment, and in order to meet the ever-changing demand for passenger cars, diversification, personalized, car manufacturing The company is also formulating development strategies and mid- and long-term plans to further expand international strategic cooperation and accelerate the development of various cars that meet the different needs of different Chinese users. The entire Chinese automobile industry, including trucks, cars and other passenger vehicles, and commercial vehicles, will certainly withstand the fierce competition of the multinational industry in the automotive industry and the test of large-scale restructuring after joining the WTO and no longer being particularly protected by the government. As part of the global automotive industry, it is possible for the Chinese auto industry to become a strong player in manufacturing, and it will take a long time to make significant progress in product development and marketing.
The auto parts industry faces new opportunities for development. The “Eleventh Five-Year Plan†period is the peak period for the rapid development of auto parts after the rapid development of domestically-made vehicles. The increase in vehicle production, the increase in vehicle ownership, and the ever-increasing Chinese overseas markets for components and parts have all brought opportunities for the development of auto parts in China. The fierce competition in the entire vehicle market has forced the adjustment of auto parts companies and parts manufacturers. Strategic partnerships, while lowering purchase prices, reduce costs by increasing localization rates, increasing domestic purchases, etc., and creating opportunities for component manufacturers to expand their facilities. Global buyers aim at China, aiming at cost-effective China. Parts market transfer.