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Fuel consumption shocks China's auto market

On October 28, NBD reporter Luo Jie reported that the upcoming "Consumer Vehicle Fuel Consumption Limits" set to take effect in July next year will significantly impact the Chinese automobile market. This regulation is expected to shake up the industry by phasing out high-emission and large-displacement vehicles, while promoting more fuel-efficient and eco-friendly options. Experts emphasize that although the new standard focuses on fuel consumption, it involves a wide range of technical aspects—from engine design to vehicle structure, materials, and testing. This comprehensive approach means that manufacturers must invest heavily in research and development, which could be challenging for smaller or less-equipped companies. Jin Yuefu, an engineer at the China Automotive Research Center, pointed out that there are currently over 100 car manufacturers in China, with many small and scattered players dominating the market. The introduction of this standard is likely to trigger a major industry consolidation, effectively raising the entry barriers for automotive companies. Dr. He Dongquan from the U.S. Energy Foundation’s Beijing office noted that the standard reflects a broader policy trend toward energy efficiency and environmental protection in the auto sector. As a result, mini-vehicles—once restricted—may gain renewed momentum under the new rules. With global energy shortages and rising oil prices, mini-vehicles are becoming increasingly attractive due to their compact size, lightweight design, and low fuel consumption. Moreover, the regulation is pushing automakers to strengthen their commitment to new energy vehicle development. While foreign automakers have the financial and technological resources to lead in this space, Chinese companies have an opportunity to leverage energy-saving technologies and develop their own new energy models. This shift could mark a turning point for the Chinese auto industry, offering a chance to compete more effectively on the global stage.

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