"Automotive companies today operate on a global scale—there are no local, national, or even regional boundaries anymore. Only world-class car manufacturers can thrive in the future, which is why we must sell globally and become truly international players," said Wang Jinyu, General Manager of Foton Motor, during an interview in 2008. At that time, Foton was already well into its internationalization journey, with models like the Auman ETX, Euro V, and Ouma series being introduced in European markets. These vehicles, equipped with Cummins engines and MPV models, had already made their mark abroad. Foton's ambitions were not limited to Asia. By 2007, the company had become the largest commercial vehicle manufacturer in Asia and the second-largest globally, producing over 400,000 units annually. According to the World Brand Lab, Foton’s brand value reached 17.538 billion yuan in 2006, with projections suggesting it would surpass 20 billion yuan by 2007. As Foton's overall strength grew, so did its overseas marketing capabilities. In 2007, it ranked fifth among Chinese automotive exporters, selling 30,000 units—behind Chery, Great Wall, Honda China, and Hafei. Foton also expanded its presence across more than 70 countries, including Pakistan, Ukraine, the Philippines, and Vietnam, where it established four KD (knocked-down) production plants. In 2008, Foton planned to set up subsidiaries in Russia and India to boost local manufacturing. The first overseas factory would be built in Russia, driven by the country’s strong market potential. Foton had already gained a solid reputation in Russia, with sales reaching 80 million yuan in 2007. Moreover, neighboring Eastern European countries were also key export destinations. Wang Jinyu emphasized that Foton was also aiming to enter the Japanese and South Korean markets. The joint venture engine plant with Cummins, scheduled for completion in August, would be the world’s largest, with an annual capacity of 400,000 units. This would support the launch of high-end Ouma models for export to Japan. Looking ahead, Foton aimed to reach 800,000 to 1 million vehicle sales by 2010, with over 20% from overseas. By 2015, the target was to exceed 1.5 million units, with more than 30% coming from international markets. Foton also pursued strategic partnerships, such as with Mercedes-Benz, to bridge the gap with global leaders. Though negotiations had been ongoing since 2002, Wang remained confident about the eventual success of the collaboration. He noted that while Foton had surpassed Mercedes-Benz in commercial vehicle sales, the German automaker still held a significant profit advantage. However, he believed that a strong alliance could yield greater results than either company alone. With its global vision and ambitious plans, Foton Motor was steadily positioning itself as a major player on the world stage.

Water Tank

Water Tank

FOSHAN UWOTEC NEW ENERGY CO., LTD. , https://www.uwo-heatpump.com