Since the beginning of this year, the central and local governments have intensively introduced relevant policies to support new energy vehicles, which has reduced the R&D cost of auto companies. Second, it has reduced the cost of car purchases and use by consumers, and has stimulated the enthusiasm of people to purchase new energy vehicles.
With the development of China's new energy automotive industry, independent brands will infiltrate high-end breakthroughs and joint ventures and import brands to the low-end, forming a clash of market competition across the entire product line and forming direct competition in the mid-term market in the short term. This will become a new energy source in the future. The development trend of the automotive market. Therefore, for all brands, in addition to developing their own advantages and developing corresponding products, they should also cut in from the dominant models and gradually expand to mid-range models, extending the product development route.
Studies have shown that battery, motor technology, and the standardization of charging piles are still technical bottlenecks in the promotion and development of new energy vehicles. This has also become a common concern for consumers and professionals. The survey found that among the surveyed consumers, 64.6% and 49.0% of the total population thought that the endurance capacity and technology maturity need to be improved. It can be seen that product technology has not reached the level expected by consumers, and it has also become a key factor limiting the popularity of new energy vehicles. Therefore, the continuous investment in the research and development of key technologies is a necessary support for manufacturers to maintain a sound competitive advantage in the new energy automotive market.