In October this year, according to data from the China Association of Automobile Manufacturers, SAIC-GM-Wuling and Changan Automobile ranked among the top 10 in terms of sales. However, only a few companies experienced year-on-year growth, while Changhe and Hafei Automobile did not make it into the top 10. Still, their sales saw an increase. Upon closer examination, the success of these four automakers can be attributed primarily to the expansion of the micro-car market. Jia Xinguang, a well-known automotive analyst, noted that over the past two years, China's auto industry has transitioned from rapid growth to a more stable phase, driven by the shift toward micro-consumer demand. This change has been influenced by fuel tax adjustments and the nationwide lifting of restrictions on small cars. As a result, the second- and third-tier automotive markets have become increasingly active. With more new micro-consumers entering the market, a new pattern is emerging in the domestic micro-car sector. The High-End Micro-Car Trend Microbuses, commonly referred to as "buns," are passenger vehicles with engine displacement of 1 liter or less. These vehicles typically feature a single-box design, where the passenger compartment and engine are integrated in a frame structure, with the engine positioned behind the driver’s seat. Unlike MPVs, SUVs, or traditional cars, microbuses fall into the category of crossover passenger vehicles. For many years, low- and mid-range micro-cars have dominated the market, offering basic functionality for transportation and cargo. Their affordability and durability have made them popular in urban and rural areas, especially in second- and third-tier cities and townships. However, due to outdated designs and unattractive appearances, the micro-market remained stagnant for a long time. In recent years, manufacturers have started to respond to changing trends by introducing high-end micro-cars that combine stylish designs, fuel efficiency, and passenger capacity. These models are now targeting urban consumers. Industry experts suggest that high-end micro-cars like Changhe Freda, Hafei Public Opinion, and Dongfeng Xiaokang have reinvigorated the micro-car market, leading to increased sales and a shift toward higher-quality products. The evolution of micro-cars in China has seen generations of “flat-headed” and “convex-headed” models. Today, major manufacturers are promoting high-end micro-cars featuring car-like exteriors and MPV-like versatility. These third-generation micro-cars have become a hot topic in the market, with rising sales and growing consumer interest. Entering the New Era of Competition Despite the positive momentum, the micro-car market is still in its early stages. Consumers are just beginning to recognize and accept high-end micro-cars. According to a senior researcher at a car market analysis firm, one key difference between the micro-car and regular car markets is the short growth period. Once a product gains approval, its sales tend to rise rapidly. Changhe Automobile was one of the first to seize the opportunity in the micro-market. Since 2005, there has been a surge in the upgrading of micro-buses. Last year, Changhe launched the Freda model at the right time, sparking a wave of interest in high-end micro-cars. In its listing year, the Freda achieved sales of 23,000 units, with over 5,000 sold in December alone. The rise of Changhe in the micro-car segment has disrupted the previous dominance of SAIC-GM-Wuling and Changan, prompting a reshuffle in the market. This year, Changan Star II and Wuling Hongtu have also entered the third-generation micro-car space. As demand in the secondary and tertiary markets continues to fluctuate, competition in the micro-car sector is expected to intensify.

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