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At present, China's auto consumption has grown explosively, and the homogenous competition among manufacturers has intensified. Using auto races to establish, promote brand image and win consumers is a very effective way. The recent China Truck Contest was quickly becoming one of the most important events in China's motor sports in a very short period of time. It has already begun to integrate into the world event system and become the earliest local auto sport in line with the world.
China has the largest number of trucks and truck drivers in the world, and China’s truck races lag far behind other countries. Until 2003, the truck race was held in China for the first time, followed by two consecutive successful matches. Its influence quickly penetrated into the masses. The sport was soon accepted and liked by many people, especially many truck drivers. It was even more obsessed with them - Chinese trucks created Chinese-style happiness.
In the automotive market, various reasons lead people to overlook commercial vehicles, and then ignore the competition of commercial vehicles that compete more fiercely than passenger vehicles. However, commercial vehicle companies have tried their best to squeeze into people's attention. Futian Auman, who has sponsored the National Truck Contest for two consecutive years, is at the forefront of this market. After two consecutive years of sponsoring the National Truck Contest, Futian Auman won the recognition of the market, the brand has been greatly improved, and at the same time it has also promoted the substantial progress of the company's development. When people are immersed in the crazy desire to conquer the big truck, Futian Auman clearly sees his direction of development - rooted in the masses and serving the public.
In response, a person in charge of the Auman Marketing Company of Beiqi Foton Motor Co., Ltd. stated to the author: “The Chinese truck companies must go global and must first establish a foothold in China and be invincible. For this reason, China’s The truck must first meet the needs of the domestic market, meet the domestic market, and serve the Chinese truck driver. Only with the recognition of the Chinese truck driver, this car has a foundation and it is a step closer to success. When the truck driver will not truck As a simple production tool, and as a close and happy partner in life, trucks are eternal vitality."
Some analysts pointed out that the China Truck Contest has become the highest-level and most full-fledged automotive culture marketing stage in China's truck industry and has become an important stage for Chinese trucks to go global.