After BMW announced the reduction of the price of spare parts, two other auto companies joined the ranks of the price of spare parts. GAC Toyota and Guangzhou Automobile Honda also announced that they will reduce the price of some parts and components. So far, seven companies including Jaguar Land Rover, Audi, Mercedes-Benz, BMW, Chrysler, GAC Toyota and Guangqi Honda have announced the reduction of spare parts and after-sales service prices. However, our reporter found that in addition to a few models of the two companies, in this wave of price cuts, manufacturers only cut the price of spare parts on a large scale, but rarely adjust the price of cars, Mercedes-Benz, BMW, Audi three major The brand has not announced the adjustment of the car price, and some hot models in the 4S shop to increase the price to pick up the car.
Investigating a luxury car price has rarely been lowered. Anti-monopoly still needs to continue In response to the National Development and Reform Commission's anti-monopoly investigation, seven car brands have announced the price reduction of parts and vehicles. It is reported that after Audi lowered the price of spare parts, its "zero ratio" of the Audi A6L ranked sixth in the above-mentioned "zero ratio" coefficient research report decreased from 411.27% to 291%, just at 300%. under.
Our reporter found that in this round of many car manufacturers' price cuts, most of them are reducing the price of spare parts or after-sales service. There are few manufacturers to adjust the price of the car. From the current situation, only Jaguar Land Rover’s The price reduction of the six models of the Jaguar and Land Rover brands and the two models of Chrysler have been lowered. Mercedes-Benz, BMW, Audi and other three luxury car manufacturers have not announced the price of the adjustment car.
Some consumers said that Mercedes-Benz, BMW and Audi's imported cars are much more expensive in the Chinese market than foreign countries. No adjustment to car prices, only the price of spare parts is lowered. The anti-monopoly investigation of China's auto industry needs more strength. According to media reports, the Mercedes-Benz GL350 is priced at 390,600 yuan in the United States, and the Chinese market is sold at 1.038 million yuan. The BMW X5 xDrive50i is priced at 442,600 yuan in the United States, and the Chinese market is sold at 1,773,000 yuan. The Audi Q7 3.0T is in the market. The United States sells 460,000 yuan, and the price in China is 880,600 yuan.
After investigating the price cuts, Land Rover’s car price is still 2.8 times that of the UK. Dr. Qiao Liang, executive director of the China Automotive Engineering Society, said in an interview with this reporter that after China’s accession to the WTO, China’s auto market has completely liberalized foreign auto brands. However, Chinese consumers have not enjoyed the same high-cost foreign brand cars. The main reason for this is that foreign manufacturers have earned high profits by authorizing one or two agents.
At the same time, even in this round of price reduction models, the price after the price cut is still more expensive than foreign countries. The Land Rover Range Rover's manufacturer's guide price after the price cut is about 2.648 million yuan, but in the UK market, this model is equivalent to about 92 yuan.
Investigating the three hot-selling models has not cut prices Even if the manufacturer announced the adjustment of the price of the car, it is not a hot-selling model. It is reported that on August 5, Chrysler announced that only two of the highest-priced Jeep vehicles have been adjusted for the price reduction of the two cars. The price of the flagship Jeep Grand Cherokee SRT8 is lowered by RMB 65,000. Grand Cherokee The price of the 5.7L flagship version is lowered by 45,000 yuan. However, the Chrysler hot-selling or main models such as the 3.0, 3.6-displacement Grand Cherokee, Wrangler, Free Light, Guide, and Freelance have not been adjusted.
Our reporter found in the market that at present, the best-selling models of Mercedes-Benz and BMW have not lowered their prices in 4S stores because of anti-monopoly investigations. Just because they are currently in the off-season, each 4S store will carry out annual promotions. And some of the hot-selling models are hard to find a car, and even there is a phenomenon that only the fare increase can pick up the car as soon as possible.
New market dynamics: multi-brand downgrades of spare parts prices GAC Toyota has announced that it will reduce the price of some parts and components from August 18, but did not disclose the types of parts involved and the extent of the reduction. Guangqi Honda also issued an announcement on the same day, announcing that the price of some parts and components will be lowered from September 1st. It is reported that the number of parts involved in price adjustment is close to 30,000.
In response to the National Development and Reform Commission's anti-monopoly investigation, seven car brands have announced the reduction of parts prices and vehicles, including Jaguar Land Rover, Audi, Mercedes-Benz, Chrysler, BMW, Guangfeng, and Guangben.
At the same time, the relevant person of the National Development and Reform Commission recently said that it has been found that the two major automakers of Chrysler and Audi and 12 Japanese companies have monopolistic behavior and will be subject to corresponding penalties in the near future.
More than 300% of common standards trigger anti-monopoly investigations According to industry insiders, in April this year, China Insurance Industry Association and China Automobile Maintenance Association jointly released a research report on the “zero-ratio” coefficient of common domestic models. Among the 18 models listed, the Beijing Mercedes-Benz C-Class W204 has a zero-to-nale ratio of 1273%, which is more than four times the average of the automobile industry.
According to industry insiders, the “zero ratio” of the automobile refers to the ratio of the price of the accessories of the specific model to the sales price of the whole vehicle. Therefore, the zero ratio of the Mercedes-Benz model means the price of replacing all the accessories of the car in China. You can buy 12 new cars of the same type. In the second and third place, Yaris and BMW Brilliance 3 Series 320i have a zero-to-round ratio of 720.28% and 661.74%.
It is reported that in the foreign research data, about 300% of the complete vehicle parts zero ratio is the most common, but in the report released this time, among all the 18 models listed, 12 models have a zero ratio of more than 300 %, accounting for two-thirds of the total survey models. Some insiders said that the reason behind this round of anti-monopoly in the auto industry is that the price of spare parts is too high, which has caused the anti-monopoly department to pay close attention. The auto manufacturers have lowered the price of spare parts in order to reduce the value of “zero ratio”.
Industry: The price of the whole vehicle still has a large downward adjustment. Dr. Qiao Liang, an industry insider, said that some cars were originally ordinary models in foreign markets, but after entering the Chinese market, they became the price of “high on the top” through various price increases. car. According to media reports, the Jeep Wrangler, who announced that it has not adjusted the price of the car, sold in the United States for about 139,300 to 193,600. After entering the Chinese market, the price was as high as 429,900 to 59.99 million.
Qiao Liang said that the final result of the anti-monopoly investigation is to enable Chinese consumers to buy imported cars that are as cost-effective as foreign countries. Even with various fees, the current luxury car prices in the Chinese market are high. Liang said that the price of luxury imported cars still has a large room for decline.