Recently, a group of pictures of vehicles used in embassies in China have been maddened in social networks. One of the important reasons is that many foreign institutions in China have used Chinese independent brands as travel vehicles, many of which are black. The "Made" license plates are hung on Geely, BYD, Great Wall, Chery and other models. Zinc alloy handles for faucets and showers Faucet Handle,Bathtub Faucet Handles,Zinc Alloy Faucet Handle,Universal Shower Faucet Handles Kaiping Huihang Hardware Product Co., Ltd , https://www.hui-hang.com.cn
I believe that many Chinese consumers will feel cordial and agree with the practices of these embassies in China, but there are some netizens who have some doubts about why these “high-ranking†institutions in China do not choose luxury brands in the usual sense, such as Mercedes-Benz. BMW, etc., but want to choose such a local Chinese brand that is price-friendly?
In fact, if we carefully analyze the special status of the institutions in China, it is natural for us to understand why they are particularly inclined to Chinese car brands. First of all, diplomacy is no small matter. As a statutory body with a sovereign state stationed abroad, they are naturally the epitome of a national image, and the travel tools they choose are naturally not free.
And if the country has a relatively complete automotive industry or a well-known car brand, they tend to prefer their own cars, the most obvious examples are the US, Japan and German embassies in China. Its travel vehicles are basically American, Japanese and German brands. After all, these diplomats also shoulder the responsibility of promoting the trade of domestic enterprises in China. They are naturally reluctant to give up any opportunity to display the image of their own automobile industry.
In July 2013, the German Embassy in China chose Volkswagen's imported car Phaeton as a daily-use official car. At the delivery ceremony, Dr. Mu Yong, a member of the board of directors of Volkswagen Group (China) and executive vice president of finance, personally handed the key of Phaeton to Dr. Li Deren, the temporary representative of the German Embassy in China. The meaning behind it is self-evident. As a business card for the German manufacturing industry, the car is naturally the focus of the German diplomats.
In May of last year, the DS5LS, a model of the French car brand DS, was delivered to the French Consulate General in Shanghai and became the concierge car of the French Consul General in Shanghai, Mr. Lu Lijie, from the French President General Charles de Gaulle to the current President, Mr. Ooud. Invariably, the DS model was chosen as the car, and the French political circles can see the love of the domestic car brand.
However, if the country does not have a developed automobile industry or a strong automobile brand, then the local automobile brand in the host country will become the first choice, because it can better reflect the integration and respect of local culture. In 2013, Sola Onadipe, the ambassador of the Federal Republic of Nigeria to China, who chose to use the Chinese brand as a travel vehicle, said in an exclusive interview with the reporters of the World Wide Web Auto Channel, "China has always been very friendly to Africa, why not buy China? Since I am in China, buying Chinese-made cars is also due to my personal belief in China's development and respect for Chinese technology. China is developing very fast, and China's current product quality is trustworthy."
In addition, privacy, safety and comfort are among the first principles of diplomatic travel. The substantial improvement in the quality of Chinese car brands has made it one of the choices for becoming a diplomatic official car. This is the “hardware condition†for the ambassadors in China to “like†Chinese brands.
Taking Geely as an example, in 2012 Geely Emgrand became the Uruguayan ambassador's special vehicle, and at the 2013 Guangzhou Auto Show, the Geely GX7 became the official vehicle of the Nigerian ambassador to China, Onadipi, and winning these ambassadors in China is independent. The brand's growing product quality. Uruguay’s ambassador to China, Rosario Portley, once revealed to the Global Auto that she bought a Chinese car. She chose to buy the Geely Emgrand EC8 as her car because she trusted the Geely brand. It is believed that Geely's product quality has been of international standard and impressed her in terms of styling, safety and ride experience. Geely is currently very popular in the Uruguay and South American markets, and the establishment of a factory in Uruguay will further promote Geely's performance in the local market.
Mr. Onardipi also said in an exclusive interview with the Global Auto Channel. "I got the opportunity to test drive Geely GX7, and it performed very well, with a broad vision and high cost performance, which made me feel value for money. And the sales staff actively followed up, so I decided to buy two to encourage them and support them. The standard I bought is that it is easy to operate, fully functional, and comfortable to drive. I have seen Geely cars before coming to China. After that, I also went to the dealership in Geely Shanghai. I was very impressed with Geely."
Another noteworthy detail, when the Geely Borui Foreign Affairs Concierge Car Delivery Ceremony was held at the Diaoyutai State Guesthouse in Beijing, Mr. Michel Malherbe, Belgian Ambassador to China, Ms. Rosario Portell, Ambassador of Uruguay to China, Mark Wareing, British Ambassador to China, etc. from 16 The diplomatic envoys of the countries also participated in the delivery ceremony. The quality of independent brands has gradually expanded from the diplomatic population of developing countries such as Asia, Africa and Latin America to the recognition of diplomatic groups in developed countries in Europe.