Titanium dioxide industry is not reduced "The sky is the limit"

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After the “11”, the titanium dioxide industry continued unabated. Annada and Panzhihua respectively announced price increases. Ananda’s sales price of anatase titanium dioxide increased by RMB 400/ton, and exchange of rutile-type titanium dioxide increased by RMB 500. / Ton, the price of anatase titanium dioxide was raised by RMB 400/t.

Titanium dioxide prices performed well in the traditional “Golden September” month. On average, one company announced a price increase each day, and the so-called price increase tide was difficult to distinguish in this situation and became a new normal. More importantly, this kind of normality represents the rational operation of the company itself. It is the basis of the normal state to make price increase decisions based on actual conditions.

So whether the market has rising potential?

From the perspective of market supply and demand, from the end of the third quarter of 2015, three major foreign titanium dioxide suppliers announced reductions in titanium dioxide production, a total reduction of 320,000 tons. Kemo Andy Moore Factory and Huntsman are permanently suspended. Similarly, domestic small and medium sized titanium dioxide enterprises in 2015 chose to reduce their production under economic pressure, and there are statistics showing that in 2015 China reduced titanium dioxide production by 100,000 tons. On the other hand, there will not be huge fluctuations in market demand in the short term. According to the market consensus that the growth rate of paint sales is basically similar to the growth rate of domestic GDP, the price increase will become a phenomenon in the market cycle.

It seems that this year's rise in titanium dioxide is phenomenal, but analogy to this year's real estate, the market mentality of "buying up and not buying down" can also be placed on titanium dioxide. In the seller's market, downstream customers will gradually accept the time, and it is difficult to have patience to wait and see, coupled with the influence of public opinion, the market's invisible hand quietly promoted the price of titanium dioxide. In addition, there are more short-term bullish factors such as the G20 summit in September. During the G20, the affected producers stopped production, and the operating rate of manufacturers in East China and other regions fell. Despite the ten consecutive rises, the price of titanium dioxide continued to increase after G20.

The macro conditions of the market are relatively optimistic. In August 2016, the export of titanium dioxide in China increased by 2.91%. According to statistics provided by the General Administration of Customs, China imported 13,246.395 tons of titanium dioxide in August 2016, a year-on-year decrease of 30.16% and a decrease of 33.50% compared with the previous period. The average import price was about 2635.04 U.S. dollars per ton. The top three import regions were Australia and the United States. , Germany; January-August 2016, total imports of titanium dioxide 121,640.32 tons, a year-on-year decrease of 13.36%. In August 2016, the export of titanium dioxide in China was 65,419.682 tons, an increase of 70.25% year-on-year, an increase of 2.91% from the previous month, and the average export price was about 1,738.36 USD per ton, of which the top three export countries were India, the United States, and South Korea; the top three export regions were Sichuan, Shandong and Jiangsu. From January to August 2016, the total export of titanium dioxide was 477,496.35 tons, an increase of 33.7% year-on-year.

Looking at the supply in the long term and seeing demand in the short term; under the correct guidance of the national policy during the 13th Five-Year Plan period: surplus titanium dioxide production capacity will be phased out, low-end titanium dioxide will be replaced by high quality, and the future market for titanium dioxide is still worth looking forward to.

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