Uncovering the power business card behind the sales of Xicai Machinery is how to make it

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In January, Aowei’s engine terminal sales increased by nearly 200% year-on-year. In February, sales volume increased by more than 19% month-on-month. In March, sales of Xichai Engine’s overseas exports exceeded 1800 units per month, an increase of 12.5% ​​from the previous month; it was easily achieved in the first quarter by 82,000 units. Orders, and even the sale of a liberation truck with Xichai’s liberation trucks is hard to come by...

With such hot sales, what does Xichai stand at the height of the market? It is accidental or inevitable. Together, it reveals the answer.

FAW Xichai FAW Wuxi Diesel Engine Factory

Quality is King's Freehand

"For so many years, we have always shouldered responsibility and made Xichai's product quality and continuous leadership of technology our goal." Ji Yizhi, deputy director of FAW Xichai, told China Truck Network reporter.

In fact, from the very beginning of its establishment, Xichai strictly controlled the quality of its products, strictly followed the control system process, carried out upgrades of the quality management system, focused on quality management standards, and focused on product design and manufacturing. Strict control of quality standards, reduce the waste generated in the intermediate links, to the problem of excellence to control the problem at the source, improve the quality of the entire product.

Not only that, but Xichai also has a strong technical team that is constantly improving its technological capabilities and overclocking for the high quality of its products. “Our development has always followed a spirit of innovation, including the thousands of people’s training activities, expert studios, and labor model studios that were previously carried out to provide a platform for everyone’s innovation and achieved fruitful results.” FAW Xichai R&D Department Minister Tang Hao told the China Truck Network reporter that it is precisely with tireless pursuit of quality and technological innovation that Xichai's engine products can always be “forever young” and quality can stand the test.

FAW Xichai The No. 11 Aowei engine in the industry

As Minister Tang stated, because of his confidence in quality, Xican dared to make the world first, redefining the maintenance standards for heavy-duty truck engines, creating three-year unlimited three-pack and 100,000-kilometer oil change for heavy-duty truck users. Worry-free car.

In particular, focusing on the cost issue that everyone is concerned about, Xichai always targets low fuel consumption and low cost, adopts advanced technologies to reduce costs, invests in lean design software, reduces manual steps, and gradually accumulates, while pursuing fuel economy as the strategic basis, it also maximizes Reduced product costs.

According to Minister Tang, this year Xichai will also launch two new 13-liter models. One is a 550-horsepower 6DM3 engine and the other is a 500-horsepower 6DR3 engine. Both new engines have different levels of displacement and performance. The upgrade is also a high quality product representative of Xichai.

Service for the Road

Good products will naturally win a good reputation. “In 2016, through third-party research, we found that our customer satisfaction increased by 1 percentage point compared to the previous year.” Deputy manager Li Qianyang, deputy general manager of Xichai’s sales company, mentioned that in addition to products, Xichai’s Lean services have also become an important driving force.

In Xichai, business leaders have long realized that the service will be the support of the entire automobile distribution network and will inevitably be a service-driven market in the future. Therefore, Xichai will build its service system and service team ahead of schedule, creating a user base for users. Relish the core service.

At present, Xichai has set up 27 centrally-controlled accessories centers, 59 first-tier parts agencies, and more than 300 special distribution agencies throughout the country to quickly respond to user demand for accessories. In 2016, Xichai has completed the construction of five regional service centers. In 9 provinces, a complete service network and parts network have been formed. In addition, the Xichai 2.0 upgrade version of the “Wisdom Xichai” APP can achieve user interaction, network access, emergency rescue, and maintenance inquiries, effectively improving service efficiency. .

In addition to the continuous upgrading of products, Xichai also strengthened service training guidance, especially in the southwestern region. By setting up service centers and service personnel, the service time has been greatly improved. All service stations have also completed the training of the State V engine. At present, there are 1,127 plus service stations equipped with national five technical service capabilities.

At the same time, Xichai is also creating more attractive and satisfying service experiences for users through more high-value-added services, and launching special service products such as “service day, car caregiver, car steward, and driving expert”. The scope is expanded and valued.

"We want to become a leading brand supplier for the world-renowned high-end power in China, to provide users with high-quality, reliable, performance-safe products, so that fuel-efficient and reliable become synonymous with our brand." As a Chinese power expert, Xichai has gradually built a Your own national power business card.

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