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Foshan lighting store is really better!
Entering 2017, the channel of Foshan Lighting Store has entered a stage of rapid development. It is understood that in 2016, the number of Foshan lighting stores is around 1,000; in 2017, Foshan Lighting will plan to reach 50% coverage in cities, counties and counties across the country. To this end, in addition to strong brands, quality services, cost-effective products, Foshan Lighting will also give franchisees greater access to 2017, Foshan lighting store channels into a rapid development stage. It is understood that in 2016, the number of Foshan lighting stores is around 1,000; in 2017, Foshan Lighting will plan to reach 50% coverage in cities, counties and counties across the country. To this end, in addition to strong brands, quality services, cost-effective products, Foshan Lighting will also give franchisees greater incentives! Brands are better, more strength 1958, Foshan Lighting was established on the banks of the beautiful Lijiang River, 1992 In October, it was reorganized into the first joint-stock pilot enterprise in Foshan City. In 1993, it was listed on the main board of the Shenzhen Stock Exchange. In 2007, Foshan Lighting was selected into the government procurement list of energy-saving products of the Ministry of Finance and the National Development and Reform Commission, and has won the bid for participating in the national high-efficiency energy-saving lighting product promotion project for many years. In 2012, Foshan Lighting is committed to transforming from traditional lighting to LED lighting, vigorously developing LED products, continuously optimizing product structure, actively promoting automation and upgrading of production equipment, and innovating marketing models, achieving remarkable results. After 60 years of historical precipitation, Foshan Lighting has developed into a large-scale high-quality listed company that covers LED lighting, electrician, and automotive lighting. In 2016, it achieved revenue of 3.366 billion yuan, achieving operating income and net profit. Double growth, double harvest. Behind the deep brand precipitation, Foshan Lighting has a clear positioning for the development of the company. In the early stage of the transformation of LED, Foshan Lighting began to segment the market demand, and in 2014 set up a furniture store channel as a show in the terminal markets across the country. An important carrier of brand image. At the Foshan Lighting National Distributors Conference in 2017, Chen Hao, the channel director of Foshan Lighting Store, said: In 2014, the Foshan lighting store channel was established, with annual revenue exceeding 100 million yuan; in 2015, the store channel performance increased by 35%; In 2016, the store channel performance increased by 50%; in 2017, the store's development goal is to achieve double the performance. It is reported that as of 2016, Foshan lighting stores have more than 1,000; in 2017, Foshan Lighting will plan to reach 50% coverage in the prefectures and counties across the country, and further improve the channel network layout. Products are better, more opportunities. It is understood that in terms of products, Foshan lighting store channels are mainly positioned in the high-end, with high cost-effective feedback and lock new and old customers. In terms of product categories, Foshan Lighting's main home decoration lamp series this year, pre-emption of 40% of the store's channel sales share, and focus on launching new Chinese, small American and other popular products; while ordinary lighting products are launched ceiling lamps, panel lights, days Lanterns, etc., are all products independently developed by Foshan Lighting. In 2017, on the fifth floor of Foshan Lighting Company's headquarters, the store channel newly created LED Zhihui Home Experience Center. Its design, decoration and layout are basically consistent with the physical stores scattered throughout the country. The exhibition hall includes a full range of exclusive store channels. Products to meet the needs of dealer customers to visit and purchase. In order to better meet the needs of end consumers, Foshan Lighting has different focuses on the markets and regions, from high-end experience halls to professional home experience stores to multi-category hybrid stores. The customer selects the product category according to the actual situation. Chen Hao, director of the channel of Foshan Lighting Store, said that this year, the store channel has launched a number of new products, the product category is more perfect, and each single store in Foshan Lighting can fully reflect the products currently on the market. Increase the chances of cooperation customers' transactions. The service is better. Rest assured that the store is a publicity window for the brand, image and culture of the company. It is conducive to the promotion and recognition of the product brand of the enterprise, enhances the ability of the terminal sales of the enterprise products, effectively implements the cultural concept of the enterprise, and the quality service is Which plays an important role. For the partners who join the Foshan Lighting Store, Foshan Lighting will cooperate with local strength decoration and design companies to provide one-stop design and decoration services for the franchisees. Foshan Lighting has also set up a professional planning team to provide on-site service for the specialty stores that need it. It not only provides franchisees with a store design, but also plans for the partners to plan a series of activities, so that the intended customers can join us. In addition, Foshan Lighting Tmall flagship store and the Foshan lighting store system in the country to fully connect, traffic sharing, experience sharing, consumer sharing, benefit sharing, service sharing, for online customers, provide a free drop-off service To the corresponding offline store service, direct online customers to offline. It is worth mentioning that from this year, in order to seize the market opportunity, the Foshan lighting store channel invited the franchise stores to the headquarters for group purchase in advance, and at the same time, the new product launch time was moved forward, and the time node for holding large events at the terminal stores was also grasped. Just right, let the franchisees do everything faster. The discount is better, and the profit is more than one of the more than 1,000 specialty stores in Foshan Lighting, from the large-scale home experience museum in the core market, to the home decoration store in the key market, to the mixed store in the market, for the region and customers. Differently, Foshan Lighting has tailored its stores to suit the needs of each customer. In 2017, the channel of Foshan Lighting Store will continue to build benchmarks in the core market, shape the image in key markets, foster market support, and focus on potential market development, promote the further development of channels and improve the efficiency of building stores. With the continuous evolution and maturity of the LED lighting industry, the value of the brand will be further released in the future, and the good brand will become an important booster for the business to join. Based on this consideration, Foshan Lighting strictly follows the model of a county to fully protect the profit space of franchisees, so that they have sufficient voice in the local area to better mobilize their original core resources and build The brand value of the merchant itself. In addition, for the partners who join the Foshan lighting store, Foshan Lighting will provide comprehensive support from hardware, software and other aspects, hardware to solve the troubles of building stores, software to enhance the ability of the management team. At the same time, Foshan Lighting strengthens market protection and is equipped with a comprehensive service team to protect the franchisee's best interests with practical actions. In this regard, Foshan lighting store channel director Chen Wei said: quality and cost-effective, Foshan Lighting has been insisting, because this can not only guarantee the legitimate rights and interests of consumers, but also allows partners to join without worry, with Foshan Lighting A total of profit.