Analysis of the Four Development Trends of the Automotive Decoration Industry in 2011

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Analysis of the Four Development Trends of the Automotive Decoration Industry in 2011 Automotive decorations are used to improve the aesthetics, practicality, and comfort of car surfaces and interior rooms, including seat cushions, floor mats, seat covers, handle covers, pendants, perfumes, neck pillows, and steering wheel covers. With the continuous development of the industry tends to be mature, the focus of automotive decoration is subdivided into car seat covers, car mats, car perfumes, and automotive products. Jin Mo network CEO Luo Baihui pointed out that at present the entire automotive decoration industry is in a period of rapid development, large-scale, professional manufacturers and businesses continue to emerge, the quality of employees is also constantly improving, and the industry's self-discipline is significantly improved, the market brand awareness is also increasing . The scale, branding, specialization, and diversification of the automotive decoration market are the trend. This change in the automotive decoration market in 2011 is even more pronounced. On the one hand, early-entry operators gradually complete scale upgrades, service upgrades, and business operations. Upgrade, on the other hand, is also accelerating access to this vibrant market, because optimistic about the car after the huge market for development, many social capital is rapidly entering the field of automotive decoration. The establishment of automotive decoration supplies professional committee, the force of automotive decoration products market; 4S shop began large-scale franchise automotive decoration boutique business; major auto supplies city and decoration base to increase the development of the decorative industry; environmental protection concept popular, automotive decoration products into the green Times; car owners, trendy younger, online shopping car decoration supplies prevail; female owners increase, women's auto supplies rapid development. It is not too much to describe the development of the car decoration market with each passing day. The products are too dazzling, the product patterns can not pick you up, and the product innovation can exceed your imagination... All this is the kaleidoscope-like car decoration market. What is the decoration market in 2011? Take a look together.

Market Needs to Regulate the Establishment of Automobile Decoration Products Professional Committee According to the statistics of Jinmo.com, there are hundreds of kinds of volatile organic compounds in the air in the car, including hydrocarbons, aldehydes, and ketones. The main concern is formaldehyde. Benzene, toluene, xylene, ethylbenzene and several other. The problem of indoor air pollution is mainly volatile organic compounds released from automotive interior materials. The quality of air quality in the vehicle is directly related to the vehicle manufacturing process and the type of components. The major impacts are mainly automotive instrument panel and door trim panels. Carpets, ceilings, car harnesses, seat assemblies, etc.

At present, China does not have relevant standards for in-vehicle air quality testing. The industry has been calling for several years for air quality standards in cars. However, it is difficult to unify the views of all parties. At present, there are no ready-made international standards that can be used as references. With the acceleration of automobile entering the family, the problem of air pollution in cars will be more and more concerned. The quality of car accessories needs to be standardized. The formulation and promulgation of relevant national standards is a major problem that needs to be resolved.

Chengdu, known as "the third city of private cars." In the 90s of last century, 80,000 yuan of Alto and 100,000 yuan of Xiali quietly walked into the homes of ordinary people in Chengdu. Since then, along with the rapid development of the Chinese automobile industry, the Chengdu family car market has become increasingly large. It is said that Chengdu people love life and understand life. This is also reflected in the lives of people in Chengdu. The most typical example is Chengdu's enthusiasm and pursuit of automotive decoration and automotive supplies, resulting in the well-known Xiaojiahe, Hongpailou and other vehicle equipment distribution center.

In the second decade of the new century, Alto and Xiali on the streets of Chengdu have been hard to find, and the demand for post-market products and services such as auto decoration and auto supplies has quietly changed.

The market demand in Chengdu is huge and the product has a distinct personality. There are more and more car owners who have diverse needs for car accessories. This will inevitably lead to more personalized car decoration products and services. Food abundance will lead to competition for food, diversification of products, and mixed markets. In the face of a large number of brand-name car products, many owners do not know how to choose, deeply confused. The current automobile decoration product market needs to be standardized, and the industry form needs to be upgraded. The majority of owners are looking forward to the emergence of a new pattern of intensive, large-scale, and standardized automotive products market.

After nearly a year of preparation, as the first domestic industry organization to help auto parts manufacturers enter the 4S channel, the China Automobile Association’s Automobile Decoration and Supplies Professional Committee (hereinafter referred to as the Automobile Decoration and Supplies Professional Committee) has received national leadership, associations, and industries. The height of attention. On February 24, 2011, an inaugural meeting was held at the China International Exhibition Center (New Hall) in Beijing!

On February 24th, the “2011 China Auto Consumption Forum” with the theme of “sustainable development and future choice” was held in Beijing New International Exhibition Hall. The guests from the automotive industry also revolved around the development of the automobile industry and the automotive consumption and service market. Issues such as development and innovation were discussed enthusiastically. Yu Yuanyu, vice president of the China Automobile Dealers Association, gave a keynote speech at the meeting and introduced the next step of the goal of the Automotive Decoration and Supplies Committee.

He emphasized that the main purpose and work of the Automobile Decoration and Supplies Specialist Committee is to build a supply and marketing platform for automobile marketing companies and supplies production and sales companies. Reduce the procurement costs of auto dealers, reduce or even eliminate the gray areas in the procurement process. At the same time, auto parts production and sales companies have reduced circulation and reduced circulation costs. Focus more on product development and quality assurance. In the end, the two sides achieved effective resource matching, mutual benefit and common development. Also benefit the majority of consumers.

In March 2011, Chongqing Best Motors officially issued a quality assurance pledge for automotive decoration. For the first time, it extends the industrial products such as automotive decoration and beauty, and clearly carries out quality assurance services.

After robbing the market, the profits from the sale of automotive decoration products into the 4S shop franchise vehicle sales fell, 4S shops fought in the automotive aftermarket, and the automotive decoration boutique became an important source of gravitation. 4S stores generally have decorations. In the past, it was mostly "half-buy and half-send". As the gift of consumers buying cars, the market matured in 2011, and the quality of automobile decoration gradually became one of the profit sources for 4S stores.

In 2011, Weixin Mazda’s “Fashion Life Museum” came into being. The main service content was car modification, addition, decoration and cosmetology. Personalized display of items related to the automobile and automobile life, as large as tires and tail fins. , small to the rearview mirror decoration, car phone package, a fine piece.

For some of the less popular models, in the fierce competition in the automotive market, gave birth to the abnormal profitability. “In the off-season, each 4S shop is fighting for car prices. A car with more than 10 million yuan, a 4S shop earns several hundred yuan, and some even lose money for sales. Why? Only by selling the car can we rely on decorating to make profits. Earn it."

However, for hot-selling vehicles, manufacturers will also give dealers certain pressure, among which the more prominent is the “tying” phenomenon. When manufacturers are picking goods, a hot car must be forced to catch a certain number of other models to dealers. Dealers must order more popular cars and store more inventory for other models. This is also an unspeakable pain for dealers. The increase in the price of a car is a dealer's behavior, but it is because of the manufacturer's policy effect.

The triangular flagship store Weihai's first terminal retail flagship store, the high zone flagship store, officially opened. The store has a total of more than 270 square meters in 5 stores. The store is equipped with triangle tire product display area, customer lounge area, office area and other functional areas. It mainly deals in tire replacement, car wash and waxing, four-wheel alignment, car repair, and automobile. Film, automotive decoration, oil maintenance and other business, is expected to sell more than 2,500 triangular car tires.

The automobile decoration has become a key development industry for each base. How fast the auto industry runs, and how fast the auto market develops. This is a word that many people in the industry hang on. It is no exaggeration to say that it is not excessive to describe car decoration with each passing day. Many products make you dazzled, product patterns make you pick nothing, product innovation speed exceeds your imagination ... All this is the kaleidoscope of automotive decoration market. The automotive decoration market has a bright future. In 2011, many automotive supplies cities and professional regions increased the development of the automotive decoration industry.

In the future, there will be a big change in the car decoration market in Chengdu. Car owners will decorate their car. Not only can they choose roadside shops, but there are also professional shopping malls to visit, and the operation here will be more standardized.

Shuangliu Airport, a market with several times the size of IKEA's auto parts decoration products market has been formed, this replica of "Jinhengde International Auto Trade Logistics City," the second phase of the auto parts store has been full, the decoration of the third stage of the market will be Formed during the year, will be to sell "car home" supplies based, and auto parts market is mainly for automotive professional customers, the main customers of this market will be mainly end consumers, that is, ordinary car owners. On the outside of the Third Ring Road of Sichuan-Tibet Road, Moore International is currently renovating the facade of its “Moore Auto Plaza”. Two or three months later, decoration supplies dealers will enter the opening. According to the Chengdu Business Daily reporter, there are several specialized marketplaces for auto parts decoration products in Chengdu that are under construction or under construction. In the future, Chengdu will have several professional decorative products markets presented to consumers. The industry believes that the emergence of such a large-scale professional market will bring about the upgrading of the Chengdu automobile decoration industry, and the decorative goods market will face a huge shift from "shopping to shopping." The industry along the street is the original ecology of the city and will be gradually replaced by the centralized management of professional markets. More large-scale, more upscale, more choices ... Sichuan consumers will usher in the great changes in the automotive decorative beauty industry.

In 2011, the hometown of automobile decoration Tiantai County Bureau of Quality and Technical Supervision strengthened the awareness of the four major roles to promote transformation. In the automotive supplies industry chain, it also increased service support. First, it was the “search engine” for standard information. Centering on the characteristics of the development of modern industrial clusters in Tiantai County, we will promote the construction of a standard information public service platform and provide enterprises with a standard information service system that provides standards development, collection, inquiry, and promotion. The second is to do product testing "escorting lights." Seriously study the plan and plan to strengthen the technical institution's ability to upgrade during the "12th Five-Year Plan" period. The third is to do "advanced patches" of quality loopholes. The fourth is to do the transfer of skills to the "iron camp."

On August 5, Guiyang Nanming Taisheng Chamber of Commerce, established by a number of companies, was formally established. The Guiyang Taisheng Chamber of Commerce will give full play to its role as a bridge and link, and actively reflect the industry and its members’ demands to the government and competent authorities, put forward opinions and suggestions for the development of the industry, improve the industry management, promote the development of the industry, and assist the industrial enterprises, manufacturers and consumers. Conduct good communication. At present, it has become one of the largest commercial management companies in Guizhou Province. With the tenet of service, development and win-win situation, it has an area of ​​more than 100,000 square meters, and it has stabilized more than 2,000 merchants. In tea franchise, hardware and electrical machinery, automotive decoration and other plate operating scale are the first in Guizhou Province, the annual turnover of more than 2 billion yuan in various industries.

With a total construction area of ​​more than 600,000 square meters, Mole International Automobile Culture & Trade City, which is home to the largest and most concentrated automotive supplies procurement center in the southwest and the industrial headquarters office base, is the largest scale automotive culture and trade center in the southwest, including the first city of Southwest Auto Decoration – - Comprehensive functions such as Moore Auto Supplies Plaza, Auto Expo and Exhibition Center, comprehensive shopping malls, five-star hotels, high-end business buildings, and conference centers. In the second half of this year, the opening of Moore’s auto supplies square will truly bring Chengdu’s owner and car away from the fashion life.

The upcoming Moore Auto Supplies Plaza -1st floor to the 4th floor is the first southwestern car decoration city with the most complete category and high quality and low price in the southwest. It is a centralized and large-scale shopping environment that avoids consumers from moving to the east again. Ben West running trouble. Moreover, there is a spacious and bright mall shopping environment. It is reported that several hundred merchants who have settled in Moore Auto Plaza are actively approaching the renovation and procurement of goods. All goods are organized by Moore Auto Square to organize businesses to travel to places such as Guangdong, Zhejiang, Zhengzhou, Harbin and other auto supplies. The products are well-known and reliable brands in the industry, which greatly increase the convenience of consumers. You can purchase the latest auto accessories at home and abroad.

Health care concept popular car decoration products into the green era With the continuous growth of the national economy, people's income continues to increase, the car into the millions of households has become an ordinary life consumption. With the constant warming of the auto industry, the auto market and services have gradually become a stable industry. However, the product quality and safety of the decoration market have a great potential safety hazard. Consumers appeal to health products.

Taking Xuanle Charcoal and Carbon Charcoal Leather Car Seat Series as an example, the charcoal composite carbon skin and charcoal slice are the two patented products that have been invented after ten years of experiments after ten years of trials. Once the product is put into the market, it gets a good reputation from the consumers and the market. In the current market, eco-friendly car seat cushion products will become an inevitable product of the times, and will be the direction of future development. The company will produce environmentally-friendly products in a down-to-earth manner. It is based on consumers to truly pragmatically handle materials and materials. Long-paced green passage.

Car owners attach more importance to car decoration. At the same time, the requirements for products and services are getting higher and higher. At the same time as car service upgrades, car decoration products have also begun a new round of upgrades. Taking the car seat as an example, after experiencing the trend of traditional pad and ice silk pad, in the past year or so, the four seasons pads with green health protection function have gradually become popular.

The four seasons pads are filled with natural Chinese herbal medicines. In addition to health care functions, they greatly increase the air permeability, and can quickly change with the temperature change in the car. It is warm in winter and cool in summer, and it is popular with consumers when they are available. New favorite.

Car mats made of ash balls in many auto supply stores smell a hint of camphor scent. Not only refreshing but also refreshing, owners of long-term driving conditions can concentrate their attention and purify the air. In some auto supplies markets, several car seats and cushions using cassia seed, crab ash, bamboo charcoal, etc. as filling materials have become objects that many owners scramble to purchase. Because cassia seed has a beneficial effect on the kidneys and eyesight and liver burning. Shanzi also has similar functions, and these functions can play a role in health care for the owner.

White seat covers on taxis familiar to passengers will be replaced by green seat covers. Due to the large amount of use and frequent replacement, the white seat cover washing will bring a lot of pollution and waste. From January 1, 2011, we learned from the experience of PVC (artificial leather) seat cover on the Expo taxi, more than 40,000 vehicles. Shanghai taxis will gradually be replaced with environmentally friendly PVC seat covers.

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