Xichai Five Engine

The Xican Engine is the "heart" of FAW's liberation. Behind the halo of FAW's liberation championship in 2016, FAW's efforts to liberate Xican's engine from arduous pioneering and pioneering are behind it.

In the first half of this year, the sales of FAW Jiefang Xichai Engine exceeded 152,000 units, a year-on-year increase of 20.7%. Summing up the performance of the market in the first half of the year, the highlights continued: First, the sales volume of the Aowei 11L machine market was blowout, and the market share remained above 50%. Secondly. Aowei was equipped with a JAC heavy truck and officially launched on the market on June 24th. It opened the first shot of FAW's export of Aowei's Aowei. Sharing the better products with society is the wish of FAW to liberate Xie Chai for many years. Finally, Xichai has taken a solid step this year. Third, the sales structure of FAW Xichai in the first half of the year is relatively good. In addition to AW machine sales, the share of Conway's four machines has increased by 10 points. Non-road three-phase products began to be shipped in bulk on April 1. The five products in the 11 coastal provinces have been supplied to the market in large quantities.

Reviewing the development history of FAW Xichai, FAW Xichai became a wholly-owned subsidiary of FAW Jiefang Automobile Co., Ltd. since 2003. The factory adheres to hard work and independent innovation and has undergone three entrepreneurial stages. In the first entrepreneurial phase, FAW liberated Xichai to create a number of industry firsts, delivered thousands of talents to the society, and won the reputation of “products and talents”. In the second entrepreneurial phase, FAW liberated Xichai to seize the opportunity to actively join FAW, completed the successful transition to the automotive industry, and achieved extraordinary and leaping development. In the third venture phase, FAW Liberated Xichai developed the CA6DL engine and formed seven series of products. It made the “Aowei” brand and surpassed the sales revenue of over RMB 10 billion. Since 2011, FAW Liberated Xichai began its fourth venture.

Focusing on the current situation, FAW Jiefang Xichai is focusing on “contending for the first, innovating, and taking responsibility” and taking the brand as its leader. With transformation, upgrading, and technological innovation as the driving force, we are forging ahead, forge ahead, and forging ahead to create “national brands, "High-end power", in order to achieve "become a BMW in the engine industry," FAW liberated Xichai's dream, promoted FAW's independent business to become stronger, bigger, and made new contributions to the harmonious development of people, cars and society. The quality culture of FAW Jiefang Xichai looks to the future. The goal of FAW's liberating Xichai in the second half of the year is to secure 90,000 units and strive for 110,000 units.

Mainly in the following areas:

1. Continue to increase Aowei brand propaganda and increase sales of Aowei. FAW Jiexie Xichai will jointly liberate sales companies and Qinghai Automobile Group's internal loading units, and promote Aowei's products at the dealers for large users, especially the long-oil-change products. In Aowei's export supporting Jianghuai vehicles, joint JAC held a marketing promotion meeting to complete Aowei's export sales target.

2. Plan the introduction of the national five-product market to ensure that it can be launched. For FAW Jiefang Xichai, in the second half of the year, the performance of the market after the introduction of the State Five into the market and the formation of a good reputation among users will be the biggest challenge and the greatest opportunity. At present, local cities in 11 cities along the coast have already implemented State V. Each vehicle manufacturer has adopted a consistent strategy for the future layout and sold the country's five countries and four countries. For the engine manufacturers, the State V technology is not a problem. The key is the consistency of quality and the control of costs. In addition, we must do a good job in the preparation of services for the five countries.

3. Continue to make efforts in non-road three-phase product matching market to increase sales in non-road markets. The non-road market has become a strategic target market for major engine manufacturers. From April 1st non-road market switched three-phase products, FAW Jiefang Xichai full range of products using single pump technology has been completed with the forklift, agricultural machinery, small equipment, large trailers and other major customers in the market segments, the second half of the The goal is to increase the quantity as soon as possible.

On the basis of ensuring the completion of the sales target in 2016, FAW will liberate Xiechai in the “13th Five-Year Plan”, adjust its capacity inventory, increase production capacity expansion, and expand market sales. Specifically, four major measures must be implemented:

(1) Deepen brand marketing and expand market share. Adhere to both scale and structure, highlight the science of product and market structure, and maintain a reasonable scale, optimize the market and product structure, and continue to maintain the leading position of heavy engine market.

(2) Promote lean production and improve manufacturing standards. According to market development requirements, combined with product life cycle planning, timely adjustment of production capacity layout, exploration of intelligent manufacturing, increase production efficiency and capacity utilization.

(3) Strengthen the two bases and enhance their ability to pull. Modified car base, adhere to the special overall development, independent development of the overall positioning, and further enrich the product layout, steadily improve operating quality, steadily increase market share, build liberated modified quality brand. Remanufacturing bases, focusing on strengthening the main business, aiming at international advanced, and continuously improving the level of remanufacturing technology.

(4) Innovating business models and recreating competitive advantages. Following the trend of the Internet economy, combined with the development of smart manufacturing, we will promote intelligent services and intelligent production methods based on product intelligence and equipment intelligence.

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