Although in this era of rapid development and cross-border development, many industries are absorbing external resources and strength, but the automotive industry is undoubtedly the most powerful "magnetic". From an investment point of view, if you don’t pay attention to gold in smart travel, new energy, and other areas, it seems that you can’t prove that you are the top investment institution. From the perspective of entrepreneurship, the auto industry is also one of the most attractive industries. From travel services to new technologies such as big data and artificial intelligence, to new energy vehicles, and attracting multiple industries, the three generations of “old, middle and young” entrepreneurs have “going to the sea”.
The hot and hot fever seems to be an inevitable stage in the transformation and upgrading of the automobile industry from traditional manufacturing to intelligent manufacturing. In 2017, investment in the field of new energy vehicles is still hot. According to incomplete statistics, between 2016 and 2017, large and small traditional car companies and new car manufacturers announced that they have invested in more than 70 new energy vehicle projects, with a total planned investment of more than 450 billion yuan. It has reached an astonishing more than 11 million vehicles.

The investment institutions behind the new forces of the car are enough to show how big the "magnetism" of the new energy auto industry is. Internet giants such as BAT gathered at the car racing track, and they all bet on Internet car companies: Ali shares in Xiaopeng, Tencent leads Weilai, and Baidu holds hands with Weilai and Weimar. Parts giant Wanxiang Group and garment industry leader Shanshan (600884) cross-border dreams to realize the leap from parts to vehicles; real estate giant Baoneng Group and liquor giant Wuliangye (000858) through the acquisition of traditional car enterprises Energy; there are also many local governments that have not been able to get good projects in the traditional auto sector, and they have also rushed to take advantage of the new energy.
From the perspective of the industry, new energy vehicles have attracted many industry giants such as the Internet, clothing, real estate, wine, and home appliances to cross the border; from the perspective of entrepreneurship, the auto industry may be the most entrepreneurial, "old and middle-aged "Several generations of the same family, big faces, sea return, grass roots and other faces coexist.
However, this is only the most attractive vehicle manufacturing link. The upstream and downstream industrial chain of new energy vehicles such as power batteries and charging piles also has a strong “gold-absorbing” capability.
Taking the power battery as an example, according to the statistics of the first electric network, from January to November 2017, from the announcement issued by the listed company, there are 78 investment projects involving power batteries and related industrial chains, with a total investment of over RMB 164.8 billion. . The development of the auto finance sector into the blowout period is also a hot spot for investment. According to media incomplete statistics, the total financing in the automotive finance sector in 2017 reached 23.072 billion yuan, nearly four times that of 2016's 4.803 billion yuan. The total financing of auto e-commerce platform in 2017 reached 16.063 billion yuan, an increase of 12 times compared with 2016's 1.196 billion yuan.
It is expected to exceed the trillion-dollar market scale of new energy vehicle manufacturing, and the upstream and downstream industry chain of more than 100 billion power batteries and automobile finance. The automobile industry is the industry with the strongest gold absorption capacity.
The negative consequence of the frenzied pursuit of capital is that the entire new energy automobile industry, from battery to vehicle manufacturing, has problems of overheated investment and overcapacity. For example, in the power battery industry, the trend of survival of the fittest and mergers and acquisitions has begun to appear in 2017. The ability to absorb gold is stronger, and the auto industry is still unable to avoid a basic law: how frantic the investment in the period of the market is, how hot the industry is, how painful the investment is, and the stage of the industry is frothing.
Automobile companies have always attached great importance to the trend of the wind vane. Any new and interesting new technologies and concepts must be seized in time. But the ability to capture the era's vane is always only a minority, and most companies can only follow suit. In the era of industrial transformation and upgrading, uncertainty has increased, and the trend of following the trend has become more serious.
In 2017, a hot event in the automotive industry was Tesla. However, from the beginning of the year to the end of the year, Tesla’s domestic production has not been finalized, so that the various media and the “eat melon” people “have broken their hearts”. As a newcomer to electric vehicles, Tesla's groundbreaking breakthrough on the road of new energy vehicles is indeed remarkable. However, in terms of its domestic production, the concerns of all parties seem to be too concentrated on the dazzling label of “Electric Vehicle Upstart”, but ignore the doubt: the local government that is desperately fighting for Tesla’s domestic projects is giving a series of What can I get from the first special preferential policy? In the case that it is difficult to obtain the technology of foreign-funded enterprises in the joint venture, will the wholly-owned Tesla, after the domestic production, bring advanced technology to China?
In 2017, another major hot spot in the automotive industry is that the preference of independent brands for SUVs is still heating up. Although the hot selling momentum of SUV is still continuing, the overall sales volume in 2017 exceeded 10 million units, but the SUV is no longer a blue sea that can easily be used for gold fishing, but the red sea where the bayonet sees red, and the strength and weakness are obvious. However, this still fails to block the preference of self-owned brands for SUVs. According to statistics, in 2017, a total of 244 new and mid-term new models were introduced in the domestic market, including 141 self-owned brands. Among the 141 new brands, SUVs have 59. The highest proportion.
In 2017, each of the self-owned brands has at least one new SUV. In 2018, this momentum has not weakened. Every company expects to double the sales volume by SUV or go up to the next level, but the reality is that only the self-owned brands in the first echelon and the second echelon can create SUV sales explosions. Most other products are soy sauce. ".
The enthusiasm for autonomous driving and smart technology is also a distinctive feature of the automotive industry in 2017. Regardless of the strength of the company, if you do not mention the smart operating system when launching new products, it seems that you can't keep up with the trend of the times. Even the so-called smart operating system only has simple functions such as voice navigation. However, for the weak car companies who are keen to follow the market hotspots and what to sell, if they are not predictive in product planning and R&D, R&D will mainly rely on reverse development, how to make people believe that you can play. More "high-precision" artificial intelligence, car networking, big data and other new technologies? I am afraid that the concept of hype is still flowing.
For children, although fever has the risk of being fatal and disabling, as long as it is properly controlled, fever is also a good opportunity to promote your child's immunity. I am afraid that new things are also true. New energy, autonomous driving and other promising sunrise industries and new technologies, the addition of external capital can naturally develop faster, and everyone wants to panic for gold. It is difficult to think of not having a fever, but moderate. Just fine, don't "burn" over the head.

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