In the construction machinery industry, the tower crane industry is undoubtedly one of the industries most closely related to the real estate industry. Its main downstream industries are the construction industry and the real estate industry. The tower crane community has also become the most high-profile landscape in modern cities. With the rapid development of real estate throughout the country in recent years, the image of tower cranes has also become more deeply rooted in people’s hearts as these reinforced concrete buildings stand. Real estate is an important part of the new urbanization construction. Whether it is the construction of affordable housing or the transformation of shanty towns, it belongs to the real estate market category. 
With the release of the “National New Urbanization Planâ€, the acceleration of the construction of affordable housing and the upgrading of shanty towns across the country has provided another huge new blue ocean for the development of the tower crane industry. It can be said that China's tower crane market has a bright future and is optimistic for a long time.
Tower crane has become a modern city landscape
Changes in real estate hot and cold directly affect the tower crane market demand
The tower crane industry is highly correlated with the ups and downs of the real estate industry in China. According to relevant data, the national real estate investment in 2011, 2012, and 2013 was 6.17 trillion yuan, 7.18 trillion yuan, and 8.60 trillion yuan respectively, and the national real estate construction area was 5.079 billion m2, 5.734 billion m2, 6.656 billion m2, respectively. The new construction area of ​​real estate in each year was 1.9 billion m2, 1.773 billion m2 and 2.012 billion m2, respectively.
According to statistics from the China Construction Machinery Industry Association Construction Crane Branch, the tower crane industry declined by about 20% year-on-year in 2012. In 2011, the number of manufacturers with annual sales of over 300 million yuan reached 17; in 2012, preliminary statistics of over 300 million yuan did not exceed 14; most manufacturers experienced different degrees of decline, and many of them suffered heavy losses. , fell more than 50%. According to the survey of some enterprises and some key markets, the sales volume of the tower crane industry in 2011, 2012, and 2013 were approximately 75,500, 58,100, and 61,600 respectively.
From the above two sets of data, it can be clearly seen that the changes in the real estate market have directly affected the changes in the demand of the tower crane market.
Tower Cranes Participating in Real Estate Construction
The rapid development of real estate in recent years has promoted the prosperity of the tower crane market. The total amount of real estate investment and the total real estate construction area have determined the overall demand for tower cranes. The annual increase in real estate investment and construction area has promoted the rapid expansion of tower crane ownership. With the full-scale development of new urbanization in 2014, the real estate industry will usher in a new development, and the demand for the tower crane industry in the upper reaches will also rise accordingly.