Innovation often means replacing. New technologies and products replace outdated technologies and products. So incandescent lamps replace kerosene lamps, energy-saving lamps replace incandescent lamps, and LED lamps will replace halogen lamps, fluorescent lamps and incandescent lamps.
In the rise of the LED market today, how should LED application innovation be reflected?
The answer is design.
Will the new design replace the outdated design?
Maybe it is true for clothes. But for LED designers, the distinction between the past and the future does not need to be so clear.
At this point, Yokoi Junping can be a model. Yokoi Junping is the father of GB (GAMEBOY) and WS handheld game consoles. He is a member of the early backbone of Nintendo Co., Ltd., a famous game and console manufacturer in Japan, and the first development director of Nintendo. He developed and designed GameWatch, Red and White, GameBoy, VIRTUABOY and other game products, and was very popular for Nintendo's domineering. The development of the new generation of handheld game console NDS, the designer's innovative ability to the extreme, is also the representative of outdated technology in the innovation to the extreme.
In an interview, Yokoi Junichi said that if a product adopts the most advanced technology, it is still unpopular, and after all, it is a product of failure. He is very aware of the two sides of the existence of things, the reverse of the most advanced technology just represents high cost and instability, and deliberate pursuit of technology is not necessarily a wise choice. Balancing thinking from the perspective of being phased out is not necessarily a direction to ensure a company's long-term development.
Understandably, the technology that is eliminated cannot be understood as useless technology. The use of mature or even sophisticated technology can first obtain low-cost advantages, ensure the rationality and stability of goods, and it is even less easy for competitors to anticipate and prevent. It is this innovative concept that Nintendo's NDS has successfully defeated the Sony PSP, which has many of the industry's top technologies, using the dual-screen and touch screens that have been successfully applied for more than a decade.
In the design of LED lights, this concept still applies. Some experts believe that in the evolution of incandescent lamps, fluorescent lamps, LEDs and OLEDs, in the intersection of old technology and new technology, if designers can ignore existing concepts, understand old things from a new perspective, and use existing technologies in non-existence. Among the existing products, there is the possibility of spawning new products.
Good design does not have to have the most advanced concepts, but it must be able to solve the problem correctly. For example, a few nostalgic tungsten filament bulbs appeared on the ceiling of the Frankfurt pavilion, but the tungsten wire here is an LED product.
The use of old technology for applications in new technology environments has been reflected in the design of early Japanese lamps. According to the data, in the early Meiji period in Japan, the Chinese-style candle lamps were still high-hanging and classical dignified; while the western-style lamps highlighted the dazzling features, metal materials and carvings were widely used. At this time, the Japanese-style luminaires began to use a gauze-like light-transmitting material in the candle luminaire, which simultaneously played the multiple functions of windproof, anti-glare, and anti-reflective light.
Zhang Wei, an associate professor of architecture at the School of Architecture, Tsinghua University, pointed out that lighting technology needs designers from the stage of visibility, security, spatial organization, and identity to the stage of conceptual meaning. Grasp the direction of innovation.
This can also be seen from the Frankfurt exhibition. The booths that are attracting people are more about solutions and life experience museums. Many of them are highly integrated products of mechanics, optics and aesthetics, not just the display of advanced LED technology. Unexpected lighting scene demonstrations and home atmosphere simulations are all in the familiar living environment, such as the OLED simulation room built by Sumitomo.
Using new technology to create a better living space is the foothold of innovation.
With the launch of LED indoors in recent years, the market has given designers a wide space for display, and the status of designers has become more prominent. As Shanghai Yaming Lighting's designer Shang Yaoqi said, LED products provide us with more conditions, and the design can be more flexible.
LED new technology, if combined with the already mature space, mechanics, and even with traditional art, culture and combination, and materials, aesthetics, stage science, architecture, LED designers walking between old and new technology, the road to innovation Very wide and wide.