In all lighting-related exhibitions in China, outdoor lighting fixtures are generally in a more prominent position. Through the variety of lamps and the number of exhibitors, the trend of the entire outdoor lighting market is generally seen.
Taking the 2013 high-tech LED exhibition exhibitors as an example, Sanma Electric, Huaquan Lighting, Ruiwei Optoelectronics and other enterprises showcased the outdoor lighting products and technology with a good heat dissipation effect, and the price is based on high cost performance. The selling points of the products displayed by the enterprises all convey the information of the outdoor lighting market at present, the heat dissipation technology has become mature, and the price of the products is gradually decreasing.
In fact, with the increasing cost of urban public lighting expenditures, coupled with the call for energy conservation and emission reduction, urban managers are more willing to build a livable urban environment with low investment and low maintenance costs to save financial expenditures.
After the pilot installation in several early cities, the advantages of energy saving and environmental protection and long service life of LED lighting fixtures have been fully verified. Coupled with the maturity of LED luminaire solutions, the price of LED luminaires has dropped to a level closer to that of traditional luminaires. In this context, LED outdoor functional lighting enters the eyes of managers.
In general, outdoor functional lighting includes street lights, tunnel lights, and other functional lighting fixtures. From the current level of outdoor functional lighting in mainland China, the number of street lights and garden lights is the largest, followed by high pole lights and high power spotlights, and finally tunnel lights. Since streetlights and tunnel lights are mostly part of the public lighting sector, they have developed earlier and faster.
According to the statistics of the High-tech LED Industry Research Institute (GLII), the scale of LED outdoor functional lighting in China reached 8.2 billion yuan in 2012, a year-on-year increase of 61. Among them, the LED street lamp market was 4.2 billion, an increase of 43. Although the market demand gives enterprises a certain degree of money, it also expands the competitive pressure among peers.
At present, the price competition in this industry is too fierce. In the bidding process, companies have been continuously pressing down prices. Even if the company wins the bid, the profits will be much lower than in previous years. Zhao Ma, chief engineer of Sanma Electric, told Gaogong LED reporter that with the maturity of heat dissipation technology and the rapid growth of market demand, the number of enterprises sharing the outdoor lighting cake between the industry has gradually increased.
In this phenomenon, Zhao Yan has his own ideas about the entire outdoor lighting industry while he is worried about how to protect the company's continued profits. At the 2013 High-Tech LED Show, Zhao Yan confidently told reporters about the company's development opportunities and goals in 2014.
The new LED street lamp market in China has a high consistency with the government's fiscal expansion cycle. 2014 is the node of the government's new round of stimulus policy update, which should have a certain positive impact on the street lamp market in the second half of this year. Zhao Yan said.