If you love him, take him to do LED, because it is heaven; if you hate him, take him to do LED, because it is hell, this is probably LED people in the field of display for more than ten years experienced bustling and struggling The biggest feeling after the.
After decades of development, the application of LED display has been very mature, and the company has gradually fallen into the homogenization, the price station whirlpool, and the pain, which has caused the small-pitch products to rise from the rivers and lakes, because everyone seems to Found a magic weapon to open up new application areas.
Large-pitch, high-density, small-pitch LED display with small spacing as an important emerging market in the industry, command and control in commercial real estate, command centers, public monitoring and control systems, radio and television broadcasting centers, conference centers, high-end hotels and hotels, communications industry-specific industries Places such as centers or studios have been gradually promoted.
Mr. Chen Zebo, general manager of Mairui Optoelectronics, told reporters that in the future, the output value of small pitch will reach three times the output value of indoor and outdoor display screens. Qipu Optoelectronics also pays more attention to small spacing, but is more focused on outdoor small-pitch screens.
Lu Shaopeng, general manager of the company, also revealed to reporters that as early as the homogenization trend in the display market in 2009, the company produced a variety of products in the direction of high-density HD. LED display HD, high density, high refresh is an important development trend.
In the view of Tianhe Optoelectronics Huang Jun, it is a question that the industry is thinking about making products with higher pixels, higher density, lighter weight, faster response and lower power consumption in the future.
It must be said that the high-density small-pitch LED display is one of the current high-margin products, but the company all said that it is difficult to enter the civilian market.
The status quo: There are hundreds of families, and the remaining ones are Wang. In recent years, the enterprises investing in the LED display industry have increased, and the competition among enterprises has entered a stage of white-hot. Price wars and homogenization are common in the domestic market.
Huang Jun said that the LED electronic display industry has entered the integration period, and some small and medium-sized enterprises will gradually be eliminated in the next few years.
It is normal to close the shuffling. In fact, the last thing the company played was internal strength. People who got together in the industry didn't prepare in advance. They just thought that the industry was good at making money, but they didn't really operate as a company. The mentality of a company like this is wrong. It is normal to be out in this industry. of. Lu Shaopeng said.
Obviously, after nearly a decade of PK, the display industry has gradually formed a standardization, not simply relying on price, nor on relying solely on quality, or relying on other advantages to win. The test now is the comprehensive advantage of the company. Social progress depends on development, development depends on competition, competition depends on strength, and whoever has stronger comprehensive strength will be the first to compete.