Under the guidance of disruptive innovations, many industries are pushing the transformation of the LED industry in a cross-border manner, opening up a road to innovation in guiding the transformation of channels, promoting brand promotion, and innovating business models. In the future, the competition in the LED industry will no longer be a single industry competition, but a mode and pattern of joint cooperation to undertake risks and cross-border win-win.
LED cross-border commercial warfare accelerates the LED market from traditional TV companies such as TV giant TCL Group, to GE and other foreign companies to cross-border LED intelligent field. In just a few years, we have witnessed the rise of brand cross-border LEDs.
Today, consumer habits, internal corporate structures, and commercial sales models have been or are being rewritten. The shock came so quickly and fiercely that some people simply asserted that the most thorough competition is cross-border competition!
Cross-border itself is a subversive innovation. For example, wearable LEDs have become the highlights of Haute Couture clothing, and LEDs simulate sunlight as the rehearsal of the No.3. These innovative applications not only highlight the green, environmentally friendly, and high-tech features of LEDs, but also demonstrate the stage of LED applications in innovative thinking. How big.
With the long-term drive of the various forces, the LED industry has risen rapidly, and the situation of traditional light sources has been quietly subverted. In the Red Sea, which surpasses the competition of existing industries, LED lighting is extraordinary and will lead the way of smart life in the future.
In the future development, enterprises will subvert traditional thinking and boldly expand their ideas, models, resources and methods, and surpass the past to achieve breakthroughs and achieve win-win!
Linking cross-border, helping the LED industry to succeed In recent years, due to the strong support of the national policy for the LED industry, various companies have brought funds into the LED industry. There are people who want to survive in the cross-border and cross-border gambling LED high-risk and high-yield. Throughout the success stories, there is a strong brand awareness, and cross-border is mostly for brand extension.
As the first brand in China's color TV industry, TCL Group has a global business revenue of 85.32 billion yuan in 2013. Its LED and mobile phone main business requires a large number of LED backlight products, and has already established a professional LED-related R&D team. In 2009, TCL Group independently developed LED dynamic backlight control technology to fill the domestic gap; in 2011, TCL and Taiwan Hongqi jointly established LED packaging factory; in 2013, together with Taiwan's Yuyuan Optoelectronics wholly-owned subsidiary Yuxing Enterprise and Ruifeng Optoelectronics Established a joint venture LED company, mainly engaged in LED chips, LED packaging, backlight modules, lighting modules and other services.
Established in 2000, TCL Lighting is an important industry under the umbrella of the Group. It specializes in the R&D, production, sales and application design of lighting products. It is committed to providing customers with a comprehensive range of products and services. In the past 14 years, TCL Lighting has relied on science and technology and focused on energy conservation. It has paid great attention to product innovation and technological innovation, keeping up with the trend of world lighting development. In the field of technology, TCL Lighting has three cores: product development center, LED light distribution research center and national laboratory.
As the earliest high-tech enterprise that has obtained energy-saving certification in China, TCL Lighting has been rated as the National Green Photo Education Demonstration Base by the National Energy Conservation Association of China National Development and Reform Commission, and has become the main unit of LED energy efficiency standards in China, and has been rated as the most LED industry in China in 2013. Influential brand, the top ten best-selling brands in the lighting and electric industry, and the leading company in the world's lighting industry in 2013.
Based on the professionalism and accumulation in the field of lighting, before other cross-border enterprises and traditional lighting companies cut into LEDs, TCL is definitely only taking advantage of the trend.
The blue ocean of LED popularization and innovation enterprises Today, the global LED lighting technology continues to develop and mature, constantly seeking breakthroughs in products and technologies, seeking new channels and profit growth points, in order to grasp the blue ocean of market development.
As TCL Lighting Li said: In the case of falling costs, mature technical conditions, and greatly increased consumer acceptance, TCL believes that the era of LED lighting has arrived!
Opportunities are only for those who are prepared! In the past two years, TCL Lighting has made great strides in the transformation from traditional to LED lighting, and is currently on the road of full-scale rapid breakthrough!
As early as April 2012, TCL Lighting held a global launch conference on the new LED lighting products with the theme of fusion world and dare. Not only unveiled new products for TCLLED lighting, but also opened the new starting pace of TCL lighting. At the meeting, more than 500 TCLLED lighting products were launched, and the company's first financial sales support service and the nation's first digital store were launched.
In the spring of 2013, TCL Lighting once again held the return of the king to win more global LED new product launches, and released more than 300 new LED lighting products; and made in-depth analysis and precision on the current status and development trend of the LED lighting industry, the opportunities and future of TCL lighting. The positioning has caused a hot discussion in the industry.
In 2014, the lighting industry entered the era of LED popularization from the traditional era. As TCL Lighting said, the traditional lighting focused on the competition of a certain part of the enterprise, and the LED lighting focused on the competition of the entire ecological chain. TCL puts forward the innovative integrated marketing concept of FAST (fast, accurate, ambiguous, and Qi), and is committed to seeking a breakthrough in marketing and product power!
The cross-border FAST marketing of Tigers has broken through the LED era. It is necessary to seize the opportunity, open up the growth surface, and achieve breakthroughs in LED lighting. It depends on FAST ecological chain marketing!
What is FAST, not just fast! If you want to speed up, you can't reach Fast, Accurate, Savage, and Together. Only by comprehensively grasping can you achieve the king's way!
Fast fast, requiring fast application, fast product delivery, and fast channel response!
Accurate standards, including user requirements, channel layout, product positioning!
Savageç‹ , you must have a price strategy, promotion efforts, and resource robbing!
Together Qi, emphasizing the pace of the manufacturers, the marketing rhythm, coping with change!
Professionals have speed, focus on precision, extremes can be hot, shocking from the whole!
Taoism-based, surgery for use; surgery combined with the Tao, complement each other. The core of TCLF.AST is the product breakthrough and marketing breakthrough!
In 2014, TCL Lighting was clearly driven by products, quickly followed up on LED technology innovation, established LED product system based on market insight and user segmentation, and built a karma-star product line, through large circulation, large logistics, e Marketing and big users to enlarge and strengthen LED lighting!