Haima Motor’s new generation of Fumeilai M55 was listed in Beijing on May 8. The strategic model once again over-sized the A-class sedan market, becoming another important move for Haima Motors to achieve product transformation and improve profitability.

In the launch of the new generation of Formosa M5, hippocampus brought three generations of models to the US. According to Lin Mingshi, a vice president of the Haima Group, Fumei has sold a total of 1 million vehicles in three generations over the past 12 years. The new generation of M5 will help promote the return of Fujim to 10,000-class sales.

The new FAMILY M5 price range is from 74,900 to 11,890 yuan. Li Weisheng, general manager of Haima Automobile Sales Co., Ltd. stated that product power is the fundamental of marketing power and that the new generation of Formosa M5 follows a cost-effective strategy.

“Our target audience for consumption is after the 1980s, but it is concentrated in the 2334 market,” said Fu Rundong, deputy general manager of Haima Motor Sales. Differentiated competition with joint venture products is still an indispensable market strategy for independent brands.

"This time, the United States and the United States listed on the M5 is 1.6L of the 9 models, the future will also introduce 1.5L turbocharged models." Fu Rundong said.

Behind the rich models of Fumei is the power upgrade plan of the hippocampus 2.0 era. “After the Haima entered the 2.0 era, we completed the layout of the entire new platform at the A-level, A-level, and B-level.” Fu Rundong said, “In 2016, the three major series and the 12 models of the hippocampus will all be completed.”

In the future, the five models of the M series sedan of the Haima Motors, the three SUVs of the S series, and the two MPVs and an electric vehicle of the V series will be gradually introduced to the market.

Fu Rundong said that from the experience of the development of self-owned brands, sticking to the low-end market is undoubtedly a "dead path," and therefore must go "upwards" and "outward." The product transformation is more about the survival of the company for the hippocampus.

Haima Motors faced market challenges this year, as did other self-owned car companies. Statistics from the National Passenger Vehicles Association show that in the first four months of this year, the sales of Haima Motors were 31,282 units, and sales of its sedan declined significantly. In this context, the launch of the new generation of Formosa M5 is particularly important.

Haima Motor's first quarter 2014 financial report showed that revenue increased by 27% year-on-year, and net profit attributable to the parent company increased by 98% year-on-year. Haima Motor announced that in the first quarter of this year, car sales rose by less than 0.7%, while revenue increased by 27%. The main driving force behind this was the increase in sales of higher-priced cars driven by the M3, which brought more profits.

Fu Rundong said, "The product layout of the hippocampus 2.0 era, on the one hand will not give up the A0 market, on the other hand will also go upward, in the future will push the B-class SUV models S9, as well as the high-end MPV models V90."