In 2014, the “Double 11” carnival was over. Apart from popular categories such as traditional clothing and home appliances, the relatively unpopular tire products of the past have also joined the ranks of this carnival and achieved success. According to data from Alibaba, the color tires of the official flagship store of the Double Star T-Monkey Tmall began from November 1 and ended at 24:00 on the 11th, and the booking exceeded 200,000 orders. Only on the 11th, the booking amount on the day reached 61041, and there were 11640 people. Shop your favorite collections.

It is reported that the series of colored tires that Twinstar Tire accepts from users is a new product launched by the company and will be officially launched on December 1. In particular, in order to obtain a trendy and stylish name for this product, Double Star Tire launched a color tire online name campaign in mid-October, attracting more than 2.7 million netizens to participate in the interaction within a period of 10 days, and finally obtaining a “color”. "One monkey" and set a new high in the number of corporate marketing activities within the same time span this year, causing an industry shake. This is a new round of large-scale online booking activities following the online name change. The final booking amount exceeded 200,000 yuan, again triggering hot debate in the industry.

The rapid development of the Internet has had a great impact on the traditional production and sales model. Under such a large era, the company actively breaks through innovations and explores Internet strategies suitable for its own development. The “Double 11” Tmall pre-sale campaign is an innovative attempt by Double Star Tire in the Internet era. By building a platform to strengthen information exchange and resource sharing between enterprises and users, it will create optimal value-added for users. Service. Through pre-sale, enterprises can lock users more accurately and provide references for targeted resources, thereby enhancing the interaction between platform users' needs and enterprises and laying a solid foundation for enterprise development.

According to reports, this series of colored tires adopts international green environmental protection materials, combined with the latest technological achievements of the tire industry, and innovatively upgraded high-end, high-differentiation, high-value-added products based on the previous color tires. Tread comprehensive performance, high wear resistance, safety, economy to reach the dynamic balance of the three; the sidewall is colored, the tread is black, effectively solves the problem of color tread conductivity, enhances the safety performance of the car during driving . At the same time, the tire tread pattern adopts a bionic design, which perfectly combines the precise steering of the wetland, excellent braking performance, and excellent controllability. The low rolling resistance is more fuel-efficient, saves money, and is quieter, quieter and more perfect. User's driving experience.