·2015 pattern and trend (on): the story of time

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Before the Spring Festival of the Year of the Goat, the annual "Pattern and Trend" of "Automobile Commune" will come to you in advance. As with last year, the article is a bit long. In this fast-paced era, it takes a little patience and mood to finish reading. . As the upper part of the trilogy, the "story of time" seems to be long and short, with many familiar people inside, and stories that you are not familiar with. In the 10 years of change, the story is life, that is, the car rings that are strung together.

Wei Jinqiao / Wen

"Do you think about it?" I asked, the phone was silent for a while, he might be thinking, I heard a familiar "squeaky" voice, I know, he moved his right hand, That was a habitual action since last year. "I want to try it. I am 40 years old now. I don't want to regret it when I was 50."

The time is the morning of New Year's Day in 2015. I don't remember that this is the first few similar calls received since 2014. It is too late to make a toast to the past. They have rushed into a new career, full of enthusiasm, and unknown. In this tumbling era, change becomes the only constant.

We seem to enter a world of chaos, and in the moment, everything is mad, and many changes and switches make you caught off guard. Just like the old text message sent to me on New Year's Day, "I can't wait to tell you about my changes. The New Year's blessings are flying like this." Laomai is a deputy general manager of a Chevrolet dealer in Hangzhou, who has been transferred from Shenzhen and Shanghai. I went to Hangzhou and worked almost all the positions outside the general manager. "I am tired, so I left." Yes, he is just 36 years old and will write poetry, which is the kind of chicken soup that is often used in WeChat. It is said that His new direction is an after-sales e-commerce platform in Hangzhou.

Someone will leave with a goodbye, and someone will return with memories. On the evening of January 17th, Beijing Capital Gymnasium, JEEP night, countless fans flocked to the scene of Li Zongsheng concert. This old man who sang on the stage was not only sought after by 00, but also the most after 70s. Love, there is also an old man of the same age, called Luo Dayou, who crossed the hills together and sang the story of the time, but found that no one was waiting in front of him.

I remember 10 years ago, in Shanghai, I heard their songs. At that time, the songs were hoarse, and there was no vicissitudes. At that time, there was no WeChat, no Weibo, no apples and no apples, Zhang Ziyi’s rumored men. My friend is Zhang Yimou.

In the past ten years, Li Chao's work has changed three times, and his antelope has been replaced by deterrence. Zhang Ziyi is still not married, but her boyfriend has changed a few more than Li Chao's work.

Ten years later, those tired 50s with wealth, with various reasons for self-comfort, or leaving their homeland, or will let go, after 60/70 unwilling, think about the last toss themselves, to find the beginning of the time Rongguang.

This world is being handed over to the 80s and 90s. This is not a repetition of history, not just the reincarnation of the years, as small as every individual and family, as far as the growth trajectory of this industry and the country, and it is not like this.

Punishment and reincarnation

At the end of May 2014, I was doing maintenance at the Guangtian Huatian store in Shanghai Hutai Road. A little girl of 4 years old jumped into the exhibition hall. The young parents followed closely, and the family sat down. In the bright yellow fit on the far left of the exhibition hall, the wife adjusted the position of the seat on the driver's seat. The husband tried the width of the leg in the back row. On May 28, the third generation fit was listed at the Shanghai Himalayan Center Performing Arts Center. After a month, it surpassed the invincible enemies POLO for five years.

After finishing the maintenance, I went to the side of the guangguang-Guangzhou Road. At the intersection of Guangling 4th Road, I was the closest Shanghai Volkswagen 4S shop. I was close to work. There were not many customers in the store. I spent a few minutes on the side of Passat. The handsome young man came over and asked me, "This cash makes 25,000, there is a car." Seeing that I didn't buy it, the young man left facelessly, not selling the Volkswagen, it seems that it is just a fun. I.

Back in the summer of 2004, the North-South Volkswagen Qiqi, who just announced that he was the top sponsor of the 2008 Beijing Olympic Games, announced the price reduction of all departments, including Santana, Polo and Passat. FAW-Volkswagen Jetta and Bora and other models have also taken similar declines, trying to save the continued decline in sales and reduce the inventory of the warehouse.

One day, I called the mobile phone of Zeng Qinghong, the executive deputy general manager of Guangqi Honda, and asked him, “The North and South Volkswagen have cut prices. How will the Accord respond?” “I am still in a meeting, you are bothering to go directly to Gudson. Let's go." At the end of the phone, he lowered his voice.

At that time, Guangqi Honda was also called Guangzhou Honda. The logo of "H" was proudly attached to the front of the front grille of the Accord owner who spent more than 40,000 yuan. The rich generation of Wenzhou often used a red or white one. The Accord is the daughter's dowry.

In the fall of that year, accompanied a colleague at the time to go to the Baobao Road Guangben store to see the first generation of domestic Fit, which was just listed soon. On September 12, 2004, Fit became the fourth after the Accord, Odyssey and sedan Fit saloon. The model, at that time, the Guangben, four models, all side by side in the champions of each market segment, the stars hold the moon, dazzling.

Ten years later, the Guangben store of Caobao Road is still crowded, but the Yongda Auto Group, which was earned by Guangben Store ten years ago, shut down all the Guangben dealers except the Caobao Road store. This is the active transformation of Yongda's group, and it is also a cleaning, memorial and farewell.

Ten years ago, North and South Volkswagen ushered in the most bleak sales season in April 2004. Ten years later, Volkswagen’s sales have reached an astonishing 3.7 million units, surpassing this trust global 2014 10.13 million. One-third of the sales volume.

Ten years ago, as long as the Honda logo was hung, the dealer’s mystery of collecting cash and recovering investment for half a year went from the fishing village in the South China Sea to the distant Xinjiang, and the parking lot in Anting Moyu Road and Changchun Dongfeng Street. Full of slow-moving Santana and Jetta. Ten years later, a large number of stock cars were replaced with the proud "H" logo, and the gray-faced "VW" has long been a proud swan.

Ten years of time switching, Volkswagen became a strong, Honda is slowly climbing from the lowest valley in history in 2013, Fit once again surpassed polo, Odyssey also began to beat GL8.

The change of ten years is not only the strong and weak switch between Honda and Volkswagen, but also the best example of the car market change and reincarnation. In this decade, everyone, every thing and every individual involved in this industry is 25% per year. Under the stimulation of the increase, magical variation.

At that time

In the spring of ten years ago, I was working in the big office on the 21st floor of the Laoxinmin Evening News Building on Yan'an East Road. The family just moved into a house bought near the outer ring. After paying the down payment, I eagerly went to finance. The Ministry asked about when the next month’s salary could be saved.

At that time, there was no "Super Girl" and no "Who is a singer". After work, I walked out from No. 839 Yan'an East Road and walked one kilometer to the Baisheng Gate of Shaanxi Road Metro Line 1 and got into the subway. I arrived home half an hour later. Look at a movie, or ride a bicycle to the night stalls half a mile away to eat a bunch of string of incense.

The city spanned from the 1.0 era to the 3.0 era in just a decade. Just like this fast-changing country, this world.

In the summer of 2004, Changan Ford drew a circle on the outskirts of Jiangning, Nanjing. Then there was a series of grand Chinese business plans for Ford. I carried my shoulder bag and went straight to Nanjing. At that time, there was no high-speed rail. The train arrived in Nanjing almost three. Hours, at that time, Qingshuiting Avenue was still under construction. From the town, you had to take a taxi for more than 20 minutes. After the interview in the day, I lived in the small hotel in the evening. The sweaty recorder recorded the bits and pieces from the construction team's fellow villagers during the day. At that time, the carnival was just listed, and the monthly sales volume was less than half of the Fit.

At that time, the blowout of the car market just unscrewed a tap. In the summer of 2004, the three-way joint venture Dongfeng Yueda Kia suddenly broke out of Kia Motors teamed up with Yueda and sang a good show that forced the palace to go east. I and a media colleague quietly embarked on a long-distance bus to Yancheng. The most thrilling and tortuous interview of his career, he also experienced the dark side of this barbaric company that has so far failed to show people.

At that time, He Wingyan did not go to Beijing, lived in a cheap hotel in Shenzhen, coded with local dealers, and sent to Guangzhou at a speed of 2,000 words per day. The flying dog jumped until a bald head appeared, until his fall in the autumn, and joined the "Beijing News" in preparation for the construction, yes, at that time, he was still thin and not called "fat teacher."

That year, Zhang Lidong was still touching the door of the car. He had just switched from a medical reporter to a car group, followed by a group of teachers and handed in business cards after the press conference. Ten years later, he continued to speak softly and whispered, just purple, just the title on the business card, from the Jinghua Times Social Committee became a fast-growing Internet company COO.

Tang Hua, who came to Shanghai in 2001, has become a teacher of juniors. He grew up with the Morning News. He began to point out some articles published in the Oriental Morning Post and pointed out my arbitrary expression in good faith. Until one day, he put on a voluptuous writhing posture on a Spring Festival party, conquered the guests, and let me worship.

At that time, Guo Dengli was not a candidate for a Ph.D. at Harvard University, nor was he a publisher of a magazine. He wrote financial news in the most successful urban newspaper in Bayu Sichuan, and in the following years he was promoted at the same speed as a rocket. Prepare a special edition of the car and become the deputy director, director, assistant to the general manager and deputy general manager. In addition to the gradually rounded waist, a "Chuanpu" became "Chuan Ying", and there are many dialects that I don't understand. From Chengdu to Beijing, I talked about distant Boston.

By the way, the tangled person at the beginning of the article was Wu Weiqiang. At that time, he was still Xiaowu, and enviedly opened a column named "Chess" in the Zhongqing Daily. At that time, Xiang Rui was still living in the dwelling. In a rented small house in Fuzhou, by chance, this new rim has met the same rookie. For the next ten years, I often received text messages from different places: this is my new number. Save it! These places are Chengdu, Chongqing, Chengdu, Beijing and Shanghai. This Hanzhong, who has a standard Chinese face, happily added a son last year.

"A Feng, who loves to hang out," is called Xu Feng. Do you know? Many years ago, he bought an Arab white headscarf in Dubai. After that, he quickly took a photo and put it on his Weibo. After he gave birth to a chubby daughter last spring, he said that he suddenly "long. Big," from then on, the prostitute's growth record and photos replaced those of the sorcerer. Since 2003, Xu Feng, who has criticized reports published in the 21st Century Business Herald, and Xu Feng, who suddenly became warm and tender after last summer, often write at a very fast speed. Which one is closer to him?

The best times? Still the most impetuous era?

In less than 15 years, China has created an unprecedented industrial miracle of global cars. Everyone in this huge industrial chain has been compressing 50 years or more in 15 years, busy and busy. Running around, become a habit.

Fortunately, like me, 12 years ago, in an atmosphere full of SARS horror from south to north, I ignorantly joined this industry that was almost ignorant at the time. I don’t know: it is gaining an unprecedented rise. With brilliance.

Since 2003, the marketization of the media and the blowout of the automotive industry have fortunately overlapped in this beautiful era. Sometimes, you have no time to think about the troubles of growth. With a lot of jealousy and the most basic belief in life, perhaps young and frivolous, perhaps by a savvy sense of mission, youth and enthusiasm in the new high torrent of chasing and running. Time is too fast, you have almost no way to stay for a while, let alone quietly thinking.

Years later, when I accidentally picked up the records left in those years, the naive deductions and arbitrary conclusions were everywhere in the text, with emotions, or with a taste of self-realization. His own footprints are all measured and recorded in the faraway Jilin Jiangbei Machinery Factory to the Nansha Huangge Bajiao.

We were quickly moved forward by the times, and the record of news was quickly changed by subversive reading preferences. Since then, meeting and greetings, spitting and chilling, began to become infinitely simplified, starting with text messages, followed by Weibo, and now using WeChat.

Everyone, wrapped up in this fast-moving society, began to follow and imitate sincerely, until one day, the full-screen information gradually became a stage for spit and show off. The driving force of technology is driving us to give up. Complete thinking of things. The continuous thinking cycle has gradually become a luxury. Many times, it has begun to gradually remind you to remind yourself: Sometimes, fast, in fact, is slow.

Around New Year's Day, my friends have been rushing to the airport and the hotel, sipping a variety of wines, talking about the same words, leading the awards that I can't remember. Every night, the time left for me to sleep, compressed to less than five hours, the next morning, with awkward drowsiness and bloodshot eyes, rushed to the next place.

Such a scene always exists in every corner of the world for various reasons. We slowly learn to forget that the feast is scattered, and the only thing left is the chicken feathers. Too many times, we ignorantly accompany this busy world, entertaining and spending our youth and youth.

The car market, like life, suddenly rises and falls, and also has ups and downs, or when the wind rises, such as ghost clouds, unpredictable, compiled a variety of colors and beautiful pictures. We are too late to think of it. We should try to learn to let go of our attachment to the self, let ourselves take the excitement, stand quietly in the passage of time, reflect on growth, and hope for the future.

Is it necessary to ask yourself, in the face of this era, truth and goodness have their own footprints and records every day, and you exist in it for gratitude and awe. But have we been used to giving up records and thinking about it?